Friday, February 29, 2008

Poop Freeze

I was flying up north yesterday and started to read SkyMall, that shopping magazine they have on planes that takes advantage of the fact that you are trapped with nothing to do. I was perusing the pages laughing at products that I'm certain no one actually needs, and most likely most don't even want, when i cam across this little gem. Here's the blurb from the mag.

"Poop Freeze is an easy, earth-friendly way to do your "dooty" and clean up after your dog. It chills animal waste to -62°F, creating an outer "crust" that enables you to quickly place in a bag and dispose. Makes picking up loose stool and diarrhea easier. Effective for all kinds of pets, including dogs, cats, birds, etc. Indoor or outdoor use. Safe for humans and pets when used as directed. "

I'm sorry did that say earth friendly? Truly? Earth friendly? Now i'm assuming they are talking about CFC use, but can you really look at this product that no one on earth actually needs and say that it is friendly in any way towards the earth? Unreal.

I ordered a case.

I guess the thing that gets me is this so highlights the whole greenwashing thing that is going on all around us. So few people actually take time to critically think about their decisions that they can go ahead and buy and use Poop Freeze and feel likem they are doing the right thing. They can look past the manufacturing, transportation, and disposal of Poop Freeze and smile as they ice their dog's waste stream simply because they were told it was ok. Advertisers wouldn't lie would they?

Same thing gets me about disposable. Who decides that it's disposable? An environmental engineer who looks at the cradle to grave cycle of the project, or a number cruncher named Bob (my apologies to all the Bobs out there) who has determined that people will buy something at a certain price point, throw it away and buy another one, if they are led to believe that that's ok.

Allright, I'm done. Rant over. Gotta check my mail and see if the Poop Freeze has arrived.


1 comment:

Eytan said...

People will buy ANYTHING if marketed right!